Maraknya situs jejaring sosial seperti Facebook dan Twitter, tidak hanya berdampak pada kehidupan dunia maya, akan tetapi berpengaruh pada dunia nyata. Tidak sekedar berpengaruh pada pola interaksi antar individu manusia, tetapi berpengaruh pada beberapa kreasi dan motivasi. Misalnya, untuk memasarkan perangkat selular saja, provider dan industri telepon genggam menggunakan motif mudahnya penggunaan situs-situs menggunakan perangkat seluler. Bahkan secara khusus Facebook dan Twitter disebut dalam promosi produk mereka. Secara tidak langsung sebenarnya iklan-iklan itu juga mempromosikan situs jejaring sosial itu pada masyarakat awam.
Disisi lain, pemberitaan mengenai efek negatif melalui Facebook juga muncul berkali-kali di media. Mulai dari hilangnya siswi SMA dan mahasiswa Perguruan Tinggi sampai dengan tempat ajang promosi diri sebagai PSK, tidak bisa dipungkiri semakin mudah dengan adanya situs ini. Dan seringkali kita mendengar bahwa pemberitaan di media merupakan contoh yang ‘baik’ untuk menduplikasi suatu efek negatif. Terlebih, Facebook semakin mudah untuk dijangkau masyarakat. Apakah efek negatif situs jejaring sosial ini akan semakin merebak dalam tubuh masyarakat kita? Bagaimana pendapat Anda? 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